通过BetaList分析近年的创业项目分类风向标

初创公司清单列表网BetaList是一个收集和整理最新的初创公司信息的站点,盘点那些最新推出的科技研发产品,对于目前投资的热潮来说最受关注的就是这些初创公司,他们往往有很好的创意产品,只不过是资金不足,关注初创公司也就是在关注未来科技的发展趋势。

BetaList首页为用户展示了四个 Trending Startups 热门产品项目以及按时间顺序展示每天的新产品,网站目前仅支持 Twitter 账号登陆。BetaList 在产品展示页面中,允许用户收藏、评论回复产品的建议疑问。由于登陆 BetaList 网站的时候已经通过 Twitter 账号登录,所以我们在查看产品的贡献者的时候,可看到对应公开的 Twitter 社交链接。

 

以上是通过0-9A-Z排序的,从统计学理解,应该至少可以通过几个维度进行一定的分析:

  • 总量统计(从大到小、从小到大)
  • 关联分类(行业关联性分析)
  • 趋势变化(按月、年等)

下面我们作一个总量统计分析:

markets = => [["SaaS", 1671], ["Startups", 1443], ["Productivity Software", 1080], ["Mobile", 1060], ["Business Productivity", 931], ["Apps", 819], ["Small and Medium Businesses", 636], ["Social Media", 632], ["Developer Tools", 619], ["Mobile Social", 568], ["Web Development", 560], ["Web Tools", 540], ["Sales and Marketing", 513], ["Internet Marketing", 484], ["E-Commerce", 463], ["Education", 441], ["Collaboration", 437], ["iOS", 405], ["Analytics", 398], ["Private Social Networking", 368], ["Artificial Intelligence", 287], ["Web Design", 279], ["Project Management", 268], ["Travel", 260], ["Finance Technology", 257], ["Lifestyle", 250], ["Health and Wellness", 243], ["Design", 235], ["Messaging", 226], ["Social Media Marketing", 223], ["Marketing Automation", 220], ["iPhone", 217], ["Marketplaces", 212], ["Social Network Media", 209], ["Music", 203], ["Developer APIs", 203], ["Travel & Tourism", 201], ["Photo Sharing", 199], ["B2B", 197], ["Chat", 195], ["Events", 190], ["Email Marketing", 188], ["Communities", 188], ["Photography", 184], ["Email", 183], ["Android", 182], ["Entrepreneur", 179], ["Freelancers", 178], ["Fashion", 177], ["Finance", 175], ["Content Discovery", 174], ["Brand Marketing", 166], ["Video", 164], ["Enterprise Software", 161], ["Designers", 159], ["Social Commerce", 155], ["Software", 154], ["Food & Beverages", 153], ["Personal Finance", 153], ["Human Resources", 148], ["Content Creators", 146], ["Recruiting", 146], ["Sales Automation", 141], ["Digital Media", 140], ["Location Based Services", 140], ["Advertising", 139], ["Task Management", 137], ["Customer Support Tools", 133], ["Bots", 133], ["Business Analytics", 133], ["Social Travel", 133], ["Fitness", 132], ["Reviews and Recommendations", 131], ["Social Media Platforms", 130], ["Social Innovation", 130], ["Online Shopping", 130], ["Sports", 128], ["Development Platforms", 126], ["Customer Service", 126], ["User Experience Design", 125], ["Entertainment", 125], ["Professional Networking", 122], ["Business Services", 121], ["Consumer Internet", 118], ["Publishing", 118], ["Business Intelligence", 117], ["News", 116], ["Big Data Analytics", 115], ["Machine Learning", 113], ["Blogging Platforms", 112], ["Lead Generation", 108], ["Financial Services", 107], ["Personal Health", 107], ["Information Technology", 106], ["Online Travel", 106], ["CRM", 106], ["Internet of Things", 105], ["Bitcon", 104], ["Networking", 104], ["Product Design", 103], ["Big Data", 103], ["Email Newsletters", 102], ["Crowdfunding", 100], ["Adventure Travel", 98], ["Lifestyle Products", 98], ["Social Games", 96], ["Mobile Commerce", 95], ["Cloud Data Services", 95], ["Business Development", 94], ["Social Bookmarking", 94], ["Online Dating", 93], ["Music Services", 92], ["New Product Development", 92], ["Crowdsourcing", 91], ["Mobile Video", 91], ["Retail", 91], ["Content", 90], ["Mobile Games", 90], ["Writers", 86], ["E-Commerce Platforms", 84], ["Creative", 83], ["Self Development", 83], ["Active Lifestyle", 82], ["Web CMS", 82], ["Restaurants", 82], ["Event Management", 81], ["Business Travelers", 81], ["Social Business", 78], ["Consumer Finance", 78], ["Retail Technology", 78], ["Shopping", 78], ["Market Research", 77], ["Payments", 73], ["SEO", 73], ["Cloud Computing", 73], ["Internet", 73], ["Art", 72], ["File Sharing", 72], ["Subscription Businesses", 72], ["Mobile Health", 71], ["Career Management", 71], ["Technology", 71], ["Parenting", 71], ["Creative Industries", 71], ["Application Platforms", 71], ["Web Hosting", 69], ["Media", 69], ["Security", 69], ["Video Streaming", 68], ["Tracking", 68], ["Hardware", 68], ["Search", 67], ["Games", 66], ["Social News", 66], ["Content Delivery", 66], ["Consumer Electronics", 65], ["User Testing", 65], ["Personalization", 64], ["Mac Applications", 63], ["Social Media Monitoring", 63], ["Contact Management", 62], ["Document Management", 61], ["Meeting Software", 61], ["Career Planning", 60], ["Curated Web", 60], ["Human Resource Automation", 59], ["Cloud Infrastructure", 59], ["Data Visualization", 59], ["Health Care", 58], ["Advertising Platforms", 58], ["Musicians", 58], ["Mobile Payments", 56], ["Families", 55], ["Audio", 55], ["Mobile Devices", 55], ["Peer-to-Peer", 55], ["University Students", 54], ["Online Scheduling", 54], ["Wearables", 54], ["Performance Marketing", 53], ["Language Learning", 53], ["App Discovery", 52], ["Legal", 52], ["Direct Sales", 52], ["Twitter Applications", 52], ["Kids", 51], ["Hardware + Software", 51], ["Gamification", 51], ["Local Businesses", 51], ["Cloud Management", 50], ["Social CRM", 50], ["Home Automation", 49], ["Reading Apps", 49], ["All Students", 48], ["Real Estate", 48], ["Quantified Self", 48], ["Facebook Applications", 47], ["Knowledge Management", 47], ["Transportation", 46], ["Mobile Advertising", 46], ["Privacy", 46], ["Utilities", 46], ["Cloud-Based Music", 46], ["Personal Branding", 45], ["Accounting", 45], ["App Stores", 45], ["Independent Music", 44], ["Browser Extensions", 44], ["Data Security", 44], ["Digital Entertainment", 44], ["Local", 44], ["Video Editing", 43], ["Optimization", 43], ["Predictive Analytics", 43], ["Communications Infrastructure", 43], ["Mobile Shopping", 42], ["Gadget", 42], ["Direct Marketing", 41], ["Health Care Information Technology", 40], ["Employment", 40], ["Real Time", 40], ["Trading", 40], ["Cryptocurrencies", 40], ["Building Products", 39], ["Deals", 39], ["Augmented Reality", 39], ["iPad", 39], ["EBooks", 39], ["Investment Management", 38], ["Hospitality", 38], ["Educational Games", 38], ["Databases", 38], ["IT and Cybersecurity", 38], ["Data Integration", 37], ["Consumer Goods", 37], ["Financial Services Investments", 37], ["Photo Editing", 37], ["Journalism", 37], ["Search Marketing", 37], ["Video Chat", 37], ["Cyber Security", 36], ["Consulting", 36], ["Presentations", 36], ["Information Services", 36], ["Consumers", 35], ["Telecommunications", 34], ["Online Gaming", 34], ["Maps", 34], ["Collaborative Consumption", 34], ["Charity", 34], ["Mobile Analytics", 34], ["Personal Data", 33], ["Platforms", 33], ["K-12 Education", 33], ["Information Security", 33], ["Social Recruiting", 33], ["Storage", 33], ["MicroBlogging", 32], ["Women", 32], ["Video Games", 32], ["Training", 32], ["Home & Garden", 32], ["Application Performance Monitoring", 32], ["Blockchain", 32], ["Business Information Systems", 32], ["Automotive", 31], ["Test and Measurement", 31], ["Graphics", 31], ["Angel Investing", 31], ["Film", 31], ["Podcasting", 30], ["Social Activists", 30], ["PaaS", 30], ["Hotels", 30], ["Nightlife", 30], ["Natural Language Processing", 30], ["Local Commerce", 30], ["Artists Globally", 30], ["Local Based Services", 29], ["Mobile Enterprise", 29], ["Lifestyle Businesses", 29], ["Advice", 28], ["Online Identity", 28], ["Social Media Advertising", 28], ["Financial Exchanges", 28], ["Social Fundraising", 28], ["Online Video Advertising", 28], ["Banking", 28], ["Video on Demand", 27], ["Public Relations", 27], ["Match-Making", 27], ["Ad Targeting", 27], ["Lead Management", 27], ["Professional Services", 26], ["Corporate Training", 26], ["Comparison Shopping", 26], ["Social Search", 26], ["Young Adults", 26], ["Rental Housing", 26], ["Healthcare Services", 25], ["Unifed Communications", 25], ["Online Rental", 25], ["Enterprise Security", 25], ["High School Students", 25], ["Logistics", 25], ["Virtual Workforces", 25], ["Consumer Behavior", 25], ["Entertainment Industry", 25], ["Invest Online", 25], ["Coworking", 24], ["Q&A", 24], ["Open Source", 24], ["Tourism", 24], ["Advertising Networks", 24], ["Promotional", 24], ["Virtual Reality", 24], ["Product Search", 24], ["Bridging Online and Offline", 24], ["Banking Tech", 24], ["Casual Games", 24], ["Local Services", 24], ["Teachers", 23], ["Smart Building", 23], ["Data Privacy", 23], ["Pets", 23], ["Stock Exchanges", 23], ["Politics", 23], ["Shipping", 23], ["D Printing", 23], ["Local Search", 23], ["Teenagers", 22], ["Nutrition", 22], ["Interior Design", 22], ["Printing", 22], ["High Tech", 22], ["Home Decor", 21], ["Organic Food", 21], ["Tutoring", 21], ["Music Venues", 21], ["College Recruiting", 21], ["Ticketing", 21], ["Computers", 21], ["Specialty Foods", 21], ["Cooking", 21], ["Enterprises", 21], ["Custom Retail", 21], ["Home Owners", 21], ["Office Space", 20], ["Beauty", 20], ["Exercise", 20], ["Mobile Software Tools", 20], ["Billing", 20], ["Monetization", 20], ["Data Mining", 20], ["SMS", 20], ["College Campuses", 20], ["Coffee", 20], ["Property Management", 20], ["Non Profit", 20], ["Price Comparison", 19], ["Technical Continuing Education", 19], ["Psychology", 19], ["Construction", 19], ["? 3D Technology", 19], ["Interest Graph", 19], ["Fantasy Sports", 19], ["Semantic Search", 18], ["Venture Capital", 18], ["Recipes", 18], ["Innovation Engineering", 18], ["Local Advertising", 18], ["Weddings", 18], ["Music Education", 18], ["Public Safety", 18], ["Google Apps", 17], ["Group SMS", 17], ["PC Gaming", 17], ["Charities", 17], ["Credit Cards", 17], ["Edutainment", 17], ["Discounts", 17], ["DIY", 17], ["All Markets", 17], ["Television", 17], ["Independent Music Labels", 17], ["Translation", 17], ["Video Conferencing", 17], ["Cars", 17], ["Musical Instruments", 16], ["Collectibles", 16], ["Freemium", 16], ["Forums", 16], ["Console Gaming", 16], ["Concerts", 16], ["Innovation Management", 16], ["Loyalty Programs", 16], ["Outdoors", 16], ["Film Production", 16], ["Virtual Currency", 16], ["Web Browsers", 15], ["Polling", 15], ["Gift Card", 15], ["Toys", 15], ["Sporting Goods", 15], ["Child Care", 15], ["Quantitative Marketing", 15], ["Geospatial", 15], ["Classifieds", 15], ["Image Recognition", 15], ["Colleges", 15], ["Mobile Coupons", 15], ["General Public Worldwide", 14], ["Social Television", 14], ["Moneymaking", 14], ["Life Sciences", 14], ["Broadcasting", 14], ["Reputation", 14], ["Point of Sale", 14], ["Domains", 14], ["Sustainability", 14], ["Wine And Spirits", 14], ["Identity Management", 13], ["English Speaking World", 13], ["Home Renovation", 13], ["Usability", 13], ["Nonprofits", 13], ["Electronics", 13], ["Employer Benefits Programs", 13], ["Corporate Wellness", 13], ["Ventures for Good", 13], ["Bicycles", 13], ["Skill Gaming", 13], ["Indians", 13], ["Commercial Real Estate", 13], ["Social Opinion Platform", 13], ["Environmental Innovation", 13], ["Identity", 13], ["Robotics", 12], ["Medical", 12], ["Lighting", 12], ["Universities", 12], ["Health and Insurance", 12], ["Engineering Firms", 12], ["Content Syndication", 12], ["Clean Technology", 12], ["Outsourcing", 12], ["IT Management", 12], ["Groceries", 11], ["Embedded Hardware and Software", 11], ["Manufacturing", 11], ["Vacation Rentals", 11], ["Real Estate Investors", 11], ["Leisure", 11], ["Insurance", 11], ["Wireless", 11], ["Mens Specific", 11], ["Gps", 11], ["Visualization", 11], ["Visual Search", 11], ["Internet Radio Market", 11], ["Handmade", 11], ["Craft Beer", 11], ["Opinions", 10], ["Guides", 10], ["Mobile Emergency&Health", 10], ["Fraud Detection", 10], ["Apple Watch", 10], ["Architecture", 10], ["Cause Marketing", 10], ["Shared Services", 10], ["Internet Infrastructure", 10], ["P2P Money Transfer", 10], ["Internet TV", 10], ["Neuroscience", 10], ["E-Books", 10], ["Navigation", 9], ["MMO Games", 9], ["Digital Signage", 9], ["Textbooks", 9], ["Service Providers", 9], ["Microfinance", 9], ["Parking", 9], ["Specialty Retail", 9], ["Mobile Search", 9], ["Cosmetics", 9], ["Online Reservations", 9], ["Human Computer Interaction", 9], ["Mobile Security", 9], ["Drones", 9], ["Corporate IT", 9], ["Coupons", 9], ["Advertising Exchanges", 9], ["High Schools", 9], ["FreetoPlay Gaming", 8], ["IaaS", 8], ["D", 8], ["Medical Start Ups", 8], ["Semantic Web", 8], ["Insurance Companies", 8], ["Soccer", 8], ["Babies", 8], ["Gift Exchange", 8], ["Telephony", 8], ["World", 8], ["Mass Customization", 8], ["Performing Arts", 8], ["TV Production", 8], ["Government Innovation", 8], ["Medical Professionals", 7], ["Virtualization", 7], ["Game Mechanics", 7], ["Gambling", 7], ["Impact Investing", 7], ["Green", 7], ["QR Codes", 7], ["Jewelry", 7], ["Windows Phone", 7], ["Tablets", 7], ["Distribution", 7], ["Biotechnology", 7], ["Comics", 7], ["Communications Hardware", 7], ["Computer Vision", 7], ["Enterprise Resource Planning", 7], ["Field Support Services", 7], ["Flash Sales", 7], ["Speech Recognition", 7], ["Medical Devices", 7], ["Staffing Firms", 6], ["Data Centers", 6], ["Incubators", 6], ["Baby Accessories", 6], ["Golf Equipment", 6], ["Celebrity", 6], ["Online Auctions", 6], ["Disruptive Models", 6], ["Energy", 6], ["Doctors", 6], ["Agriculture", 6], ["Wealth Management", 6], ["Public Transportation", 6], ["Intellectual Property", 6], ["Nightclubs", 6], ["Text Analytics", 6], ["Supply Chain Management", 6], ["South East Asia", 6], ["Pharmaceuticals", 6], ["Local Coupons", 6], ["Governments", 6], ["Waste Management", 5], ["VoIP", 5], ["Consumer Lending", 5], ["Sponsorship", 5], ["Temporary Staffing", 5], ["Mothers", 5], ["Postal and Courier Services", 5], ["Emerging Markets", 5], ["Algorithms", 5], ["Senior Health", 5], ["Teaching STEM Concepts", 5], ["Credit", 5], ["Recreation", 5], ["Boating Industry", 5], ["Gift Registries", 4], ["Industrial", 4], ["Virtual Worlds", 4], ["Infrastructure", 4], ["Water", 4], ["Internet Service Providers", 4], ["Electric Vehicles", 4], ["Animal Feed", 4], ["Sports Stadiums", 4], ["Mobility", 4], ["Shoes", 4], ["Micro-Enterprises", 4], ["Realtors", 4], ["Green Consumer Goods", 4], ["Sensors", 4], ["Biometrics", 4], ["Risk Management", 4], ["Services", 4], ["Batteries", 4], ["Guide to Nightlife", 4], ["Operating Systems", 4], ["Senior Citizens", 3], ["Law Enforcement", 3], ["Charter Schools", 3], ["Deep Information Technology", 3], ["Material Science", 3], ["Space Travel", 3], ["Spas", 3], ["Humanitarian", 3], ["Alumni", 3], ["Private School", 3], ["Diabetes", 3], ["Hospitals", 3], ["Flowers", 3], ["B2B Express Delivery", 3], ["Wholesale", 3], ["Film Distribution", 3], ["Veterinary", 3], ["Green Building", 3], ["Therapeutics", 3], ["Surfing Community", 3], ["Funeral Industry", 3], ["Theatre", 3], ["West Africa", 3], ["Energy Management", 3], ["Clean Energy", 3], ["Outdoor Advertising", 3], ["CAD", 3], ["NFC", 3], ["Enterprise", 2], ["Licensing", 2], ["Aerospace", 2], ["East Africa", 2], ["Sex Industry", 2], ["Elder Care", 2], ["Vertical Search", 2], ["Invention", 2], ["Hedge Funds", 2], ["Water Purification", 2], ["Resorts", 2], ["Farming", 2], ["Industrial Automation", 2], ["Virtual Goods", 2], ["Religion", 2], ["Aquaculture", 2], ["Physicians", 2], ["Franchises", 2], ["Recycling", 2], ["Mining Technologies", 2], ["Google Glass", 2], ["Medical Marijuana Patients", 2], ["Food Processing", 2], ["Energy Efficiency", 2], ["Chemicals", 1], ["Displays", 1], ["China Internet", 1], ["US Hispanic Market", 1], ["Oil & Gas", 1], ["Smart Grid", 1], ["Vending and Concessions", 1], ["Procurement", 1], ["Homeland Security", 1], ["Clinical Trials", 1], ["Brokers", 1], ["Organic", 1], ["Brewing", 1], ["Textiles", 1], ["Bioinformatics", 1], ["Hip Hop", 1], ["Gay & Lesbian", 1], ["Dietary Supplements", 1], ["Motors", 1], ["Alternative Medicine", 1], ["Age Groups", 1], ["Farmers Market", 1], ["Baby Boomers", 1], ["Diagnostics", 1], ["Simulation", 1], ["Dental", 1], ["Fmcg", 1], ["Startup Histrionics", 1], ["Rehabilitation", 1], ["Nanotechnology", 1], ["Hunting Industry", 1], ["Indoor Positioning", 1], ["DOD/Military", 1], ["Auctions", 1], ["Portals", 1], ["Demographies", 1], ["Taxis", 1], ["Renewable Tech", 0], ["Solar", 0], ["Fuels", 0], ["Oil and Gas", 0], ["Eyewear", 0], ["Energy Storage", 0], ["Natural Resources", 0], ["Racing", 0], ["Commercial Solar", 0], ["Commodities", 0], ["Residential Solar", 0], ["Renewable Energies", 0], ["Fleet Management", 0], ["Organized Crime", 0]]

 

获得排名最高前50项:

["SaaS", 1671]
["Startups", 1443]
["Productivity Software", 1080]
["Mobile", 1060]
["Business Productivity", 931]
["Apps", 819]
["Small and Medium Businesses", 636]
["Social Media", 632]
["Developer Tools", 619]
["Mobile Social", 568]
["Web Development", 560]
["Web Tools", 540]
["Sales and Marketing", 513]
["Internet Marketing", 484]
["E-Commerce", 463]
["Education", 441]
["Collaboration", 437]
["iOS", 405]
["Analytics", 398]
["Private Social Networking", 368]
["Artificial Intelligence", 287]
["Web Design", 279]
["Project Management", 268]
["Travel", 260]
["Finance Technology", 257]
["Lifestyle", 250]
["Health and Wellness", 243]
["Design", 235]
["Messaging", 226]
["Social Media Marketing", 223]
["Marketing Automation", 220]
["iPhone", 217]
["Marketplaces", 212]
["Social Network Media", 209]
["Music", 203]
["Developer APIs", 203]
["Travel & Tourism", 201]
["Photo Sharing", 199]
["B2B", 197]
["Chat", 195]
["Events", 190]
["Email Marketing", 188]
["Communities", 188]
["Photography", 184]
["Email", 183]
["Android", 182]
["Entrepreneur", 179]
["Freelancers", 178]
["Fashion", 177]
["Finance", 175]

当然这个时候还可以结合EChart.js进行图标展示, 下面展示了TOP20分类的占比情况。

通过以上初步分析,可以基本判断出一些结论来:

  • 企业服务是近年的创业风口
  • SaaS服务成为软件服务趋势
  • 移动端(Mobile/APPs)创业占比高
  • 工具栏应用(Web Tools/Developer Tools)也是初创企业喜欢选择的方向
  • 营销和媒体始终在创新中发展(Marketing/Media)

 

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