增长黑客Tip6 : 制作有吸引力的标题

      当涉及到网站的时候标题是非常重要的，有人甚至可能会认为比你的主页上的其余部分更重要。为什么喃？因为你的标题往往是人们在你的主页上注意到的第一件事情，这是为你创造了另一个“第一印象”的机会。在很多情况下，它只需要平均约15秒或更少的时间来决定人们是否留在你的网站或继续搜索其他地方。制作正确的标题可以帮助你让访问者停留在你的页面上，这样你就有足够长的时间来说服他们，你有他们一直在寻找的解决方案。如果你想开始测试不同的标题如何执行，那就需要提供一个特定的承诺。

     举例说明（Example of Use）:

     下面是一些“制作有吸引力的标题”推出的例子（Here are a few real-world examples of the Promise, Not Features Headline）：

• The Headline From Rejoiner (Source:Quick Sprout)
• The Headline From Salesforce
• The Headline From Trunk Club (Source:Quick Sprout)

      如何实现这个新的方法（How to Implement This Tip）：

      步骤1：写一个在你的网站上使用的25个潜在的标题列表。尽量避免写的标题是用来描述你的业务的。恰恰相反的是，去写那些描述你的客户由于使用你的产品或服务而得到的结果。你的标题应该控制在5个到9个之间的词。

      步骤2：选择你认为最好的2-3个标题，并进行一些初步的研究，来确定哪一个点击率最高。这就可以通过使用一个像Optimizely的工具。对于一个不太昂贵的测试，你创建两个都到同一个网站的链接，但为每个链接使用的标题都不同。然后跟踪这些标题看他们哪一个得到的点击率最高。

      步骤3：最后将标题添加到你的主页。及时更新新的标题。

     原文引用：

   Headlines are extremely important when it comes to websites—some might say even more important than the the rest of the copy you put on your homepage. Why? Because your headline is often the first thing people notice when they land on your homepage—it’s another “first impression” opportunity. In a lot of cases, it only takes the average person about 15 seconds or less to decide whether or not to stay on your website or continue their search elsewhere. Crafting the right headline can help you keep visitors on your page longer—long enough to convince them that you have the solution they’ve been looking for. If you want to start testing how different headlines perform, write one that offers a specific promise.

   How To Implement This Tip：

   Step 1: Write a list of 25 potential headlines to use on your site. Try to avoid writing headlines that describe what your business is. Instead, write ones that describe what your customers get as a result of using your products or services. Your headlines should be between 5-9 words.

   Step 2: Pick your best 2-3 headlines and perform some preliminary research to determine which one performs best. This can be done by using a tool like Optimizely. For a a less expensive test, create two tweets that both go to the same site but use a different headline for each. Track which one gets the best click-through-rate.

   Step 3: Add the winning headline to your homepage. Perform new headlines tests from time to time.