增长黑客Tip7 : 网页A / B测试

      当你在启动你的业务的早期阶段，你想尝试花尽可能少的时间来使你的操作运行。这就是为什么我们经常看到的新的商家犯的错误思考，因为一旦他们的商业网站的第一个版本最终上线并运行，它就不会被再次改变。但如果你的生意是一个很大程度上依赖于网上消费者的业务，你就不能以这个方式来忽视你的网站。你很有必要花时间来了解访问你的网站的人并找出最终影响他们决定转换或不转换的访问原因是什么。值得庆幸的是，那里有很多廉价的工具可以轻而易举的在你的网站上做一个A / B测试 。

     举例说明（Example of Use）:

     下面是一些网页A / B测试推出的例子（Here are a few real-world examples of The Lean Homepage A/B Test）：

• Call-To-Action A/B Test From USTREAM (Source: Optimizely.com)
• Navigation Menu A/B Test From Formstack(Source: Hubspot.com)
• Headline Copy A/B Test From AWAYfind (Source: Unbounce.com)

      如何实现这个新的方法（How to Implement This Tip）：

      步骤1：选择你的主页的两个区域来进行A / B测试。例子包括你的标题、位置、颜色、或者是你的CTA按钮，以及在你的导航菜单中的菜单项，和整个网页的登录页面本身。

      步骤2： 使用下面列出的推荐工具之一来为您希望测试的网站的每个区域建立单独的实验。每个工具都提供了一个有用的资源，当设置您的测试时，您可以进行参考。

      步骤3： 运行你的实验。让它运行时间不少于一个星期，审查你得到的结果，然后相应地更改您的网站。

     原文引用：

   When you’re in the early stages of launching your business, you want to try to spend as little as possible to get your operation up and running. That’s why it’s fairly common for new business owners to make the mistake of thinking that once the first version of their business website is finally complete and up and running, it never has to be touched again. But if your business is one that heavily relies on business from online consumers, you can’t afford to neglect your website in this way. It’s essential that you take time to learn about the people who visit your website in an effort to find out what it is that ultimately influences their decision to convert or not convert. Thankfully, there are a lot of inexpensive tools out there that make performing A/B tests on your website a breeze.

   How To Implement This Tip:

   Step 1: Pick two areas of your homepage that you could A/B tests on. Examples include your headline copy, the placement, color, or language of your main CTA button, the items in your navigation menu, or the entire homepage landing page itself.

   Step 2: Use one of the recommended tools listed below to build individual experiments for each of the areas of your website you wish to test. Each tool provides helpful resources that you can refer to when setting up your test.

   Step 3: Push your experiment live. Let it run for no less than a week, review the results you get, then make changes to your site accordingly.