增长黑客Tip11 : 精益图形设计

     这些天，你不需要为了去和一些大公司竞争而聘请一整个营销或设计团队，事实上，我们建议你尽你最大的努力让你的启动阶段尽可能的精益化。这就是说，如果你决定采取我们的建议，并推迟雇用别人来帮助你设计临时的项目以促进你的业务增长，你将不得不严格要求自己。为您的社交媒体帐户创建品牌一致的图形是一个你不能忽视的设计项目。幸运的是，有很多的工具可以使它成为可能，甚至很容易地创建出专业级别的品牌图形，来帮助您建立信任，和连接更多的企业前景。

     举例说明（Example of Use）:

     下面是一些精益图形设计推出的例子（Here are a few real-world examples of Social Branding Designs）：

• Coca-Cola on Facebook and Twitter
• Autosend on Facebook and Twitter
• Whole Foods on Facebook and Twitter

      如何实现这个新的方法（How to Implement This Tip）：

      步骤1：决定你想通过你的社交媒体设计描绘什么类型的信息。在你的Facebook网页，Twitter公司简介，LinkedIn公司网页，以及你已经有了账号的其他网页上面都要出现这些图形。你的设计应该包括你的标志和任何其他的形象，要与你已经创建的任何其他营销图形相一致。

      步骤2：通过使用以下推荐的工具创建你的第一轮图形。我们建议你用Canva试一下。如果需要的话，你可以在推荐阅读部分找到合适尺寸和最佳实践。

      步骤3：一旦你的图形是正确的大小，同一时间将他们全部上传到你的所有社交媒体账户。

     原文引用：

   These days, you don’t need to hire an entire marketing or design team in order to compete with the big guys—in fact, we recommend that you try your hardest to keep things at your startup as lean as possible for as long as possible. That being said, if you do decide to take our advice and hold off on hiring someone to help you with the occasional design projects that pop up from time to time as you grow your business, you’re going to have to pick up the slack yourself. Creating brand-consistent graphics for your social media accounts is one design project that you can’t afford to neglect. Fortunately, there are a lot of tools out there that make it possible—and even easy—to create professional-grade branding graphics that will help you build trust and connect with more prospects.

   How To Implement This Tip：

   Step 1: Decide what type of message you want to portray through your social media designs. These are the graphics that appear on your Facebook page, Twitter profile, LinkedIn company page, and any other sites you’ve decided to create a presence on. Your designs should incorporate your logo and any other imagery that is consistent with any other marketing material you’ve already created.

   Step 2: Create your first round of graphics using one of the recommended tools below. We recommend giving Canva a try first. If needed you can find size dimensions and best practices in the recommended reading section.

   Step 3: Once your graphics are correctly sized, upload them on all of your social media accounts at the same time.