增长黑客Tip13 : 博客文章的重要性

     经验之谈，你永远不应该创建一个你不能提升的博客文章（或其他内容）。那是浪费时间。因为这个原因，当涉及到你的下一篇文章想法的时候，它可以是有帮助的在你工作开始的时候。你需要写人们实际上想阅读的博客文章，但你的文章也要足够的好去促使人们想与他人分享。作为一个博客的读者之前你可能会看到这些类型的文章，它们是你遇到的奇怪的文章，但你又会情不自禁的对自己说：“哇，这是惊人的东西！”它们通常有2000个字或者更多，它们充满了技巧，资源和其它有用的信息。是时候是你写一篇文章了。

     举例说明（Example of Use）:

     下面是一些博客文章的重要性推出的例子（Here are a few real-world examples of the Godzilla Blog Post）：

• The Email Marketing Post From VERO
• The Google’s 200 Ranking Factors Post From Brian Dean
• The Free Image Sources Post From Buffer
• Simple and free email tracking for Gmail
• 46 Best stock photography websites

      如何实现这个新的方法（How to Implement This Tip）：

      步骤1：在一个你想写的主题上找到一个已经存在并已经链接到和分享数百或数千次的优秀的博客文章。你可以使用一个像Buzzsumo这样的工具。

      步骤2：阅读这篇文章并且问自己：你能通过增加它的的深度使它更好吗？或者通过更新新的信息？如果你认为你可以，那就开始写你自己的文章。警告：一定不要抄袭别人的作品。你的目标是提供一个比原来更好的东西。没有人喜欢一个抄袭者。

      步骤3：编辑一个有关网站，博客的列表。然后发布你的文章，并发送电子邮件给每个人要求他们分享链接，并帮助你提高你的阅读量。

     原文引用：

   As a rule of thumb, you should never create a blog post (or any piece of content) that you can’t promote. It’s a waste of time. For that reason, when it comes time to think of your next blog post idea, it’s can be helpful to start at the end and work your way back. You need to write blog posts that people actually want to read, but your posts also have to be good enough to make people want to share them with others too. Enter the Promotion-Driven Godzilla Blog Post. You’ve likely seen these types of posts before as a reader of blogs—these are the monster posts that you come across and can’t help but think to yourself: “wow this is amazing stuff! They’re usually 2,000 words or more and they are packed full of tips, resources, and other useful information. It’s time for you to write one.

   How To Implement This Tip：

   Step 1: Find a great blog post on a topic you’d like to write about that already exists—one that has been linked to and shared hundreds or thousands of times. You can figure this out using a tool like Buzzsumo.

   Step 2: Read through the post and ask yourself: could you make it better by adding more depth to it? Or by updating it with new information? If you think you can, start working on writing your own post. Warning: do not plagiarize someone else’s work. Your goal is to provide something better that is ORIGINAL. No one likes a cheater.

   Step 3: Compile a list of websites, blogs, and people you can send your post to once it goes live. Then publish your post, and send emails out to everyone asking them to share the link and help you promote your new post.