增长黑客Tip15 : 社交日历策略

     要为您的业务实施成功的营销策略和广告系列，您必须制定计划。当您的业务涉及到参与社交媒体社区和博客，你最糟糕的事情是做的不一致。如果你决定投入你的时间和金钱使用社交媒体和博客作为营销和转换工具，你必须全力以赴。你不能半途而废。如果你对社交媒体和博客还比较陌生，或者如果你最近一直被忽视，回到正确轨道的最好方法之一是使用编辑和社交媒体发布日历。日历不仅帮助您提前计划和节省时间，他们还强迫您更多地考虑您的客户和您要创建和共享的内容类型。

     举例说明（Example of Use）:

     下面是一些社交日历策略的例子（Here are a few real-world examples of The Editorial & Social Calendar Strategy）：

• The Editorial Calendar From Buffer
• The Editorial Calendar From CoSchedule
• The Annual Editorial Calendar From Forbes
• How Does Reddit Make Money? 
• The Essential Guide to Marketing Your Small Business

      如何实现这个新的方法（How to Implement This Tip）：

      步骤1：注册下面的其中一个工具。您可以使用铅笔和纸张或Excel之类的程序创建编辑日历，但如果您使用我们列出的工具之一，您可以自动执行某些工作，最终节省更多时间。

      步骤2：开始制作您的日历。想想您要分享哪些类型的更新，您想要发布的频率，以及您想要与追随者分享内容的时机。理想情况下，您应该在您知道您的关注者正在倾听的日子和时间发布内容。要确定这一点，您就需要进入深入分析。

      步骤3：继续更新您的日历。尝试到提前30天工作的点。

     原文引用：

   To implement successful marketing strategies and campaigns for your business, you have to have a plan. When it comes to participating in social media communities and blogging for your business, the worst thing you can do is be inconsistent. If you’ve made the decision to invest your time and money into using social media and blogging as marketing and conversion tools, you have to go all in. You can’t half-ass it. If you’re still relatively new to social media and blogging, or if you’ve been neglecting either lately, one of the best ways to get back on the right track is by using editorial and social media publishing calendars. Calendars not only help you plan ahead and save time, they also force you to think more about your customers and the types of content you want to create and share.

   How To Implement This Tip：

   Step 1: Sign up for one of the tools below. You can create editorial calendars using a pencil and paper or a program like Excel, but if you use one of the tools we list, you can automate some of your efforts and end up saving even more time.

   Step 2: Begin building your calendars. Think about what types of updates you’d like to share, how often you’d like to publish, and when you’d like to share content with your followers. Ideally, you should publish content on days and at times when you know your followers are listening. To determine that, you’ll need to dive into analytics.

   Step 3: Keep updating your calendars. Try to get to the point where you’re working 30 days ahead of schedule.