增长黑客Tip14 : 用视频描述你的业务

     有多少次你被要求告诉别人你的生意?你通常需要花多长时间向人们描述它?5分钟?2分钟?还是30秒?在商业中,时间就是金钱。如果你的业务启动的一部分是涉及涉及撰写商业计划书或向潜在投资人推销,那么你就得知道当描述你的业务时对词语的选择和用词的简洁是多么的重要。你必须要有信心,就像你和别人走进电梯时,当别人问你你在做什么,你应该在电梯门开的时候描述完你的业务并让别人明白。当你在网上进行的时候,需要同样的速度,精度以及一致性。那么你要如何做到呢?通过制作描述你业务的视频就可以完成。

     举例说明(Example of Use):

     下面是一些用视频描述你的业务的例子(Here are a few real-world examples of The Elevator Pitch Explainer Video):

      如何实现这个新的方法(How to Implement This Tip):

      步骤1:想一想你想要你的视频是什么样的,你希望人们有什么样的感受。花几天时间去看别人做的这个类型的视频并写下你喜欢或者不喜欢的理由。如果你想让别人为你创造属于你的视频,可以使用下面的推荐之一。

      步骤2:为你的视频写一个初稿。记住:你的视频不应该超过2分钟,它应该是有故事的,有你的心声,并且在视频结束的时候它应该和人们产生一些互动。然后完成你的脚本。

      步骤3:开始创建你的视频。修改,编辑,最后定稿。完成时上传到你的朋友圈。

     

     原文引用:

   How many times have you been asked to tell someone about your business? How long does it usually take you to describe it to people? Five minutes? Two minutes? How about 30 seconds? In business, time is money. If part of your journey of launching your business involved writing a business plan or pitching to potential investors, then you know how important things like brevity and your choice of words are when it comes to describing your business. You have to be confident that if you walked into an elevator with someone and they asked you what you did, you could describe it by the time the doors opened again. The same speed, precision, and consistency needs to take place when you’re pitching people online. So how do you do it? By making a stellar Explainer Video.

   How To Implement This Tip:

   Step 1: Think about what you want your video to look like and how you want it to make people feel. Spend a few days watching explainer videos from other videos and jot down some notes about what you like or don’t like about them. If you’d like someone else to create your video for you, use one of the recommendations below.

   Step 2: Write an first-draft script for your explainer video. Keep in mind: your video should be no longer than two minutes, it should tell a story, have a voice, and it should compel people to take some sort of action after the video ends. If desired, read up on other explainer video script best practices. Then finalize your script.

   Step 3: Begin work on the actual production of the video. Revise, make edits, and finalize. Upload when complete.

   

 

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