增长黑客Tip1 : 企业免费文化衫
作者：探码科技， 原文链接： http://www.tanmer.com/growth-hacker/126
“免费”这个词是我们生活中最具说服力和最有力的词汇之一。在商业中，特别是对于做市场营销的人们而言，这个词毫无疑问是伟大的。大众普遍都有想得到免费东西的想法。因此，我们又有了一个创新的建立自己公司知名度的方法，那就是通过免费赠送企业的文化衫，一来提高客户的忠诚度，二来发展我们公司的业务。但请意识到一点：不是所有的免费都有同样的效果。不要把钱浪费在大众最终只会扔到垃圾桶的笔记本、铅笔、宣传册等等上。可企业的免费文化衫却不会受到这样的“待遇”，为什么喃？因为在日常生活中人们会穿上他们。
举例说明（Example of Use）:
下面是一些真实的免费企业文化衫的例子（Here are a few real-world examples of the Free Company T-Shirt）：
如何实现这个新的方法（How to Implement This Tip）：
步骤1：为你的企业文化衫创造一些初步的设计方案，一旦决定了最后的设计，并制造出第一批的文化衫，你就可以联系网上销售商和一些当地的实体店。
步骤2：将你的企业文化衫赠送给你的朋友，社交媒体追随者，合作伙伴和任何有要求的人们。
步骤3：跟进每一个人，并要求他们发送给你他们穿着你企业的文化衫的照片，或让他们在朋友圈或微博上与你一起分享。
原文引用：
The word “free” is one of the most persuasive and powerful words in the English language. In business, it’s a great word to use when it comes to marketing to people. People love the idea of getting free stuff. One of the best and easiest ways you can build brand awareness, boost customer loyalty, and grow your business is by giving away free company swag. But take note: not all swag is created equal. Don’t make the mistake of wasting money on stuff that the average person ultimately just ends up throwing into a junk drawer and forgetting about— like notepads, pencils, stress balls, etc. Give away free t-shirts instead. Why? Because people will actually wear them.
How To Implement This Tip：
Step 1: Create a few initial design options for your company t-shirt. Once you’ve decided on a final design, have your first batch of shirts made and sent to you using an online retailer or local brick-and-mortar shop.
Step 2: Start sending or giving your new t-shirts out to friends, prospects, social media followers, customers, and anyone else who requests one. Want to go the extra mile? Automate the entire process using one of the recommended tools listed below.
Step 3: Follow up with everyone and ask them to send you photos of themselves wearing your t-shirt, or have them share it with you on Facebook or Twitter. Collect the photos and put them on a page on your website.
