增长黑客Tip2 : 受欢迎的电子邮件

     “第一印象是非常重要的”。就像你在现实世界中做的一样，这些日子，你必须花尽可能多的时间在网络上培育出新的关系和建立忠诚度。消费者想从公司购买到的产品要让他们有一种在网上购物就像在现实生活中走进商店，和售货员面对面交流的体验。当你花时间发送给每一个新客户个性化的受欢迎的电子邮件时，它不仅让你有机会开始培育出新的关系，而且因为你的新客户他们也一直都在寻找之前没有合作过的生意伙伴，所以这就给你创造了和他们接触的机会。

     举例说明（Example of Use）:

     下面是一些真实的受欢迎的电子邮件（Here are a few real-world examples of the Welcome Email）：

• 来自Airbnb的受欢迎的电子邮件（来源：VERO）
• 来自Basecamp的受欢迎的电子邮件（来源：VERO）
• 来自Buzzsume的受欢迎的电子邮件（来源：VERO）​
• How to Write a Business Email (2019)

      如何实现这个新的方法（How to Implement This Tip）：

      步骤1：想清楚你想通过这封受欢迎的邮件向新客户表达什么，你想给新客户什么样的感受，和最终你想通过它达到什么样的目标。你是想让他们感到兴奋不已吗？你是想帮助他们取得成功吗？还是你想给他们一个特别的针对新客户的优惠喃？请记住：这就是你给别人留下一个极好印象的机会。

      步骤2：在您的电子邮件客户端制作您的受欢迎的电子邮件。至于决定是否要发送纯文本或HTML的受欢迎的电子邮件仅仅是取决于你的业务，你的客户，你的风格，和你的偏好等。

      步骤3：一切都是自动化的过程，所以你不必每一次新客户的加入都手动化的发送一份受欢迎的电子邮件。（大多数的电子邮件供应商都有如何做到这一点详细的步骤）

   原文引用：

   First impressions are everything. These days, you have to spend as much time nurturing new relationships and building loyalty in the digital world as much as you do in the physical world. Consumers want to buy from companies that make them feel like they’re getting the same hands on, personal, “mom and pop shop” experience and attention online as they would if they were to actually walk into your business and meet you face to face.When you take the time to send every new customer a personalized welcome email, it not only gives you the opportunity to start nourishing a new relationship, it also gives you the chance to give new customers that personal, human touch they still look for when interacting with a business they haven’t bought from before.

   How To Implement This Tip：

   Step 1: Decide what you want your welcome email to say, how you want it to make new customers feel, and what you want it to achieve. Do you want to make them feel excited? Do you want to help them be successful? Do you want to send them a special new customer offer? Remember: this is your chance to make a great first impression.

   Step 2: Craft your welcome email in your email client. Decide whether you want to send a plain-text or html welcome email. Both are fine—it just depends on your business, your customers, your style, and your preference.

   Step 3: Automate the process so you don’t have to manually send out a welcome email every time a new customer comes on board (most email providers have detailed steps on how to do this).

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