增长黑客Tip3 : VIP 测试版推出

     还记得在第一点中我们告诉你的人人都喜欢免费东西吗？对于独享性也是如此。那就像是你加入了一个不是人人都能加入的特殊群体。聪明的商人都知道这个。这就是为什么你现在可以打开你的钱包或卡包，可能会找到一个或两个贵宾会员或者是奖励卡到当地的健身房，服装店，或杂货店。如果你正处于开始你的业务或推出一个新产品的早期阶段，最好的方法之一就是你通过提供一定数量的高级会员名额来宣传和吸引顾客。这就是我们所说的VIP测试版推出，它是今天最新的初创企业能够获得如此多的即时关注，并快速成长的原因。

     举例说明（Example of Use）:

     下面是一些真实的VIP测试版推出的例子（Here are a few real-world examples of the VIP Beta Launch）：

• 由Gmail推出的专属邀请收件箱
• 来自Dropbox的测试程序  (来源于：NextShark)
• Spotify Canada Early-Access Launch  ​(来源于：Reddit)

      如何实现这个新的方法（How to Implement This Tip）：

      步骤1：想一想你希望你的测试版推出工作。你要注册多少人？你将为注册的人提供什么（测试版产品，早期的访问，一个免费的帐户）？正式你的计划。

      步骤2：使用下面推荐的工具之一，建立一个简单的登录页面，包括：（1）对你的新产品或新业务的描述，（2）关于你的测试程序的信息，（3）一个选择的形式来捕获信息。

      步骤3：开始将你新的业务或产品推广到你可以想到的地方。写一个新闻稿，向你的朋友发送电子邮件，在社交媒体上进行分享，在社交活动中谈论它，去做任何你必须让人们访问进入你页面的事。

     原文引用：

   Remember in Tip #1 when we told you that everyone loves free stuff? Well the same is true when it comes to exclusivity. It’s great to feel like you’re part of a special group that not everyone has access to. Smart business people know this. It’s why you can open your wallet or purse right now and probably find one or two VIP membership or reward cards to a local gym, clothing shop, or grocery store. If you’re in the early stages of starting your business or launching a new product, one of the best ways you can build up hype and acquire customers fast is by offering exclusive early access to a limited amount of people. It’s what we call the VIP Beta Launch, and it’s how most new startups today are able to get so much instant attention and see such fast growth.

   How To Implements This Tip:

   Step 1: Think about how you want your beta launch to work. How many people do you want to sign up? What will you offer people who sign up (beta products, early access, a free account for life)? Formalize your plan.

   Step 2: Use one of the recommended tools below to build a simple landing page that includes: (1) a description of your new product or business, (2) information about your beta program, (3) an opt-in form to capture information.

   Step 3: Start promoting your new business or product everywhere you can think of. Write a press release, email your friends, share the news on social media, talk about it networking events—do whatever you have to go to get people to visit your opt-in page.