增长黑客Tip10 : 制作有吸引力的登录页面

发布日期: 2016-10-12, 最近更新: 2 个月前
有时人们并不需要你提供的所有的功能,有时一个充满照片和设计组件以及平滑的视差功能的花哨网站也并不能让人们决定他们是否想从你那儿购买产品。

     有时人们并不需要你提供的所有的功能,有时一个充满照片和设计组件以及平滑的视差功能的花哨网站也并不能让人们决定他们是否想从你那儿购买产品。有时他们想要的是一个更简单的体验。当你在网上向人们出售你的产品时,你真正需要做的是找到一个正确的点。这就是为什么在你的主页上运行一个A/B测试是值得你去花时间的,你可以发现你的客户不需要你去转换你认为他们需要看到的东西。如果你没有看到你预期想达到的访问量,那就尝试去简化你的网站吧,去找到这个正确的点。

     举例说明(Example of Use):

     下面是一些有吸引力的登录页面推出的例子(Here are a few real-world examples of The “Get Right To The Point” Landing Page ):

      如何实现这个新的方法(How to Implement This Tip):

      步骤1:创建以下推荐工具之一的账户,并花时间学习如何使用这个工具工作。

      步骤2:决定你希望的你网站的登录页面是什么样的,决定你最想要人们在登录你的网站的时候做些什么。你是想让他们给你他们的电子邮件地址吗?还是注册一个免费的账户?还是尝试演示一下?你的答案将帮助你决定你网站的新的登录页面的焦点是什么。

      步骤3:使用下面的推荐工具之一,创建你的网页,同时跟踪这个版本的网页和你的之前的网页。根据研究结果,决定继续跟进哪个版本。

     原文引用:

   Sometimes people don’t need to be sold on all the features you offer. Sometimes people don’t need to land on a fancy website full of photos and design components and smooth parallax functionality to decide if they want to buy from you. Sometimes they want a more simple experience. Sometimes when you’re selling to people online,all you really need to do is get right to the point. That’s why running A/B tests on your homepage on other landing pages is worth your time—you could find out that your customers don’t need to see all the junk you think they need to see in order to convert. In fact, sometimes all that junk just makes for a lower conversion rate. If you haven’t been seeing the conversion numbers you expected, try simplifying your website and get right to the point.

   How To Implement This Tip:

   Step 1: Create an account for one of the recommended tools below and spend time learning how the tool works.

   Step 2: Decide how to want the simple version of your landing page to look. Decide what you most want people to do when they land on your site. Do you want them to give you their email address? Sign up for a free account? Try a demo? Your answer will help you determine what the main focus of your new landing page will be.

   Step 3: Create your homepage variant using one of the recommended tools below and track the conversion rate for this version of your homepage vs. your original. Based on the results, decide which version to keep going forward.