增长黑客Tip5 : 以教育为中心的电子邮件

     人们想和那些能够帮助他们解决问题的公司一起工作。最好的方法之一就是通过向人们展示你愿意用你的方式来帮助他们，从而可以显示出你和你竞争对手的不同之处，增长你的电子邮件列表。而其中一个极好的方式便是通过提供一个免费的电子邮件课程，让潜在的客户在寻找他们问题的答案的时候可以偶然发现和订阅。这也是另一个建立人与人之间忠诚和信任的好方法，因为它给你提供了机会去将你自己定位成一个真正感兴趣的，并致力于帮助解决问题，提供解决方案的人，而不是一个只懂得痴迷试图赚快钱的商人。

     举例说明（Example of Use）:

     下面是一些以教育为中心的电子邮件推出的例子（Here are a few real-world examples of The Education-Focused Email Series）：

• The User Behavior Course Product Psychology
• The Quick Tips Course From CoSchedule
• The Scheduling Crash Course From When I Work

      如何实现这个新的方法（How to Implement This Tip）：

      步骤1：首先，决定你的电子邮件课程的一个主题。你的主题应该涉及到你的行业和你的产品或业务帮助解决的问题。它的背后也应该有一些SEO力量，在你的课程最终决定之前，使用 Google Adwords’ Keyword Tool 做一些关键字研究。

      步骤2：为你的电子邮件课程排课程（不超过6节）。开始的时候以介绍为主，然后加深课程的进展，最后采用用强烈的呼吁行动方式帮助人们了解下一步该做什么。

      步骤3：使用下面的其中一个工具来为你的课程创建一个活动，然后通过发送电子邮件，写一篇博客文章，创建一个登录页，与你的社交媒体追随者共同分享它。

     原文引用：

   People want to work with companies that can help them solve their problems. One of the best ways you can differentiate from your competitors, grow your email list, and boost conversions is by showing people that you’re willing to go out of your way to help them. A great way to do this is by offering a free email course that potential customers can stumble upon and subscribe to when they are looking for answers to their questions. It’s also another great way to build loyalty and trust with people, because it gives you the opportunity to position yourself as someone who is genuinely interested in and committed to helping solve problems and provide solutions, and less as someone who is obsessed with trying to make a quick buck.

   How To Implement This Tip：

   Step 1: Decide on a topic for your course. Your topic should relate to your industry and the problems your business or products help solve. It should also have some SEO power behind it, so perform some keyword research using Google Adwords’ Keyword Tool before making the final decision about your topic.

   Step 2: Write the lessons for your email course (no more than six). Start with an introduction, then go deeper as the course progresses. End the course with a strong call-to-action that helps people understand what to do next.

   Step 3: Create a drip campaign for your course using one of the tools below, then promote it by sending an email, writing a blog post, creating a landing page, and sharing it with your social media followers.