在前面的第七点中提到，A/B测试是一个极好的方法让你去了解你的网站访问者的想法以及为什么他们这样做。
在前面的第七点中提到，A/B测试是一个极好的方法让你去了解你的网站访问者的想法以及为什么他们这样做。就像标题一样，当涉及到响应式按钮的时候有很多你都可以进行测试。你可以在颜色、位置、大小和形状等方面进行测试，但你也应该花时间在副本上进行测试-实际上你可以试图让人们去转换。和你的竞争者不同的是，你要让人们点击你的网站上的按钮，因此你必须考虑你的行业，你的客户，以及你的产品或服务需要帮助解决的问题。你不能和你的竞争者们使用同一种响应式按钮，比如：“现在购买”或“注册”。你必须挖掘得更深，更有个性化。
举例说明（Example of Use）:
下面是一些个性化的响应式按钮推出的例子（Here are a few real-world examples of The Personalized Call-To-Action）：
- "Start Scheduling" CTA From When I Work
- "Start Designing" CTA From Canva
- "Become a Driver" CTA from UBER
- How to Create the Perfect Call to Action to Increase Conversions
如何实现这个新的方法（How to Implement This Tip）：
步骤1：确定你要留住的部分客户。开始去联系过去四个月内已经取消或停止与你合作的客户。
步骤2：制作你的电子邮件，要尽可能的简洁化。你可以在后面添加钟声或者口哨声之类的来做一个提示。你可以手动发送你的电子邮件，或使用下面我们列出的自动化工具。你必须充分抓住发送电子邮件给你的顾客这个最好的机会来说服你的顾客继续和你合作。（1）强调你已经添加了的新功能（2）给他们特别的优惠（3）包括一个强大的响应式按钮
步骤3：发送你的电子邮件，看看是否有人回应，并根据你所看到的结果做出相应的调整。
原文引用：
As mentioned in Tip #7, A/B testing is a great way to learn more about how your website visitors think and why they make the decisions they make. Just like headlines, there’s a lot you can test when it comes to call-to-action buttons. You can run tests on things like color, location, size, and shape, but you should also take the time to run tests on copy—the actual words you use to try to get people to convert. To differentiate from competition and get people to actually click on the buttons you include on your website, you have to think about your industry, your customers, and the problems your products or services help solve. You can’t just use the same language everyone else uses in their CTA buttons—like “Buy Now” or “Sign Up”. You have to dig deeper and get more personal.
How To Implement This Tip:
Step 1: identify, or segment, the people that you want to reach out to. Start with customers who have canceled or stopped doing business with you sometime within the last 60-120 days.
Step 2: craft your email. To make it as lean as possible, go plain-text. You can always add the bells and whistles later. You can send your email manually, or use one of the automation tools we list below. You’ll have the best chance of persuading your former customers to come back aboard if in the email you (1) highlight any new features you’ve added, (2) give them a special offer, (3) include a strong CTA (call-to-action).
Step 3: Send the email off, see if anyone bites, and make adjustments accordingly based on the results you see.
